You wear multiple hats
Maybe you’re juggling countless responsibilities. Whether it’s Founder, Marketer, Strategist, VP of Operations, CEO—or any combination of these–social media often falls to the bottom of the list, making it hard to give it the strategic focus it needs.

You find it difficult to measure ROI for social media
Proving the value of social media in a tight market is essential, but finding the right metrics and linking them to meaningful business outcomes can feel like trying to solve a complex math problem without a formula.

There's a lack of alignment between social and broader organizational goals
Your social media activity may seem disconnected from the bigger picture, making it tough to prove its value to stakeholders. Bridging the gap between daily social content and overarching business objectives is easier said than done.

You're navigating rapid changes
With new platforms, algorithms, and trends constantly emerging, staying up to date is a full-time job. Adapting your strategy to these changes while keeping it relevant to your audience is a significant challenge.

Finding your niche in a crowded market is tough
The ed tech space is highly competitive, with countless players targeting the same decision-makers. Standing out with a distinct voice and message on social media requires more than luck.

You have limited budget
Tight budgets can make it tough to allocate resources effectively, often leading to a patchwork of half-hearted social media efforts rather than a cohesive strategy.

There's limited strategic expertise on your team
Maybe you have a catch-all marketing coordinator, but their strategic skills are limited, leaving you with a well-executed but unfocused approach.

You have complex audiences
Struggling to resonate with different audience segments—such as district administrators, educators, parents, and students—can dilute your messaging and reduce impact.

You struggle balancing thought leadership and sales messaging
Knowing when to inform, when to inspire, and when to pitch can feel like walking a tightrope. Striking the right balance between providing valuable insights and driving conversions is critical.